About Liv

Liv is the first cycling brand completely dedicated to women. Liv offers the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles.

No matter the rider’s level or style, Liv provides the best products to help women discover new possibilities through cycling.

Meet Liv.

She is the most confident woman in the room because she supports those around her rather than tearing them down. She empowers belief in self!

She doesn’t need to compromise her authenticity by trying to live up to the standards of beauty magazines and curated social lives — she knows who she is and that’s enough.

She never boasts or brags, over promises or over sells. There is just an inherent optimism in how she sees the world.

She is driven and is fulfilled by the joy of riding with her friends or just appreciating the simple pleasure of breathing in and out. She lives her life on her own terms, pursues her passions and appreciates the moments on her bike. She is free-spirited, willing to take risks and is quick to laugh.

She simply loves to ride. She is Liv.

Liv's 3F Design

Liv's unique 3F design philosophy ensures that, as a female rider, you are getting the best bike for your riding style. 3F stands for "Fit, Form, Function." These are the elements that guide Liv engineers and designers as they create your bike, apparel and gear. The 3F design philosophy produces the best and most appealing cycling equipment to help all women feel confident and enjoy the ride.

FIT

Fact is, no other brand comes close to the effort that we put into creating the perfect fit for women riders. We have designated teams of female designers, developers, and athletes working together to create Liv bikes. Each one starts from a blank sheet, not a men’s frame with adjusted geometry. Our fit process consists of four key elements:  Global Body Dimension Database, Intended Usage, Pro Rider Feedback, and Target Consumer Feedback.

FORM

It’s not just about producing good-looking bikes. At Liv, we aim to create bikes that riders fall in love with. Bikes that get you excited to ride, and are impossible to ignore. Each year, Liv develops a color palette that carries through all our bikes, gear and clothing. These colors reflect current trends and influences. Our designers spend countless hours developing themes and finding unique ways to connect those themes with colors and graphics. Beyond colors, we define the different categories of Liv bikes — Performance, Sport, and Lifestyle - with unique head badge styles. With an obsessive attention to detail, we make sure every small part, spacer, or cable end fits our overall vision to help inspire you to ride.

FUNCTION

Liv defines function as how well a bike performs in its element. We aim to produce lighter, faster, better performing bikes and gear for every type of rider. One way we do this is by implementing some of the technologies and craftsmanship that has been perfected in Giant men’s bikes. For example, we take the same Advanced Composite Technology from Giant’s men’s bikes, then tune and customize it for women riders. The composite material may be the same, but the layup of a frame is altered to achieve the ideal weight and stiffness for a particular Liv bike. Each bike is specified with the correct components for the female rider. We analyze every part, developing handlebars and saddles best suited for the female rider.